Contact

Contact

Linkedin

Dribbble

Behance

Based in Berlin.

Open to relocate.

I'm Sofía 🌞
Product Designer,
7y EXP.

I'm Sofía 🌞
Product Designer,
7y EXP.

I'm Sofía 🌞
Product Designer,
7y EXP.

Senior AI Designer @ doinstruct. Previously N26.

Senior AI Designer @ doinstruct. Previously N26.

/about-me

/about-me

I’m an AI Product Designer who turns ambiguous product problems into useful, trustworthy software.


Embedded with engineering, I help move the product forward, staying close to user needs and business goals, from the first question through to a high-quality release.


AI helps me explore, prototype, and build faster. The real work is still product judgment: finding the right thing to build, then making it real.

I’ve worked on projects that improve onboarding, boost engagement, and support power users with their more advanced needs. I work with engineers, PMs, and CX so ideas don’t just look good but actually get built and bring their value.

I’m an AI Product Designer who turns ambiguous product problems into useful, trustworthy software.


Embedded with engineering, I help move the product forward, staying close to user needs and business goals, from the first question through to a high-quality release.


AI helps me explore, prototype, and build faster. The real work is still product judgment: finding the right thing to build, then making it real.

/principles

/principles

01

Explore before you converge

Explore before you converge

A polished interface can create a false sense of completeness. I use concepts, prototypes, research, and deliberate alternatives to test whether we are solving the right problem before committing to a solution.

A polished interface can create a false sense of completeness. I use concepts, prototypes, research, and deliberate alternatives to test whether we are solving the right problem before committing to a solution.

02

AI-native

AI-native

AI has changed how I work across the product lifecycle. I use tools like Claude Code and Figma MCP to move between product thinking, design, system work, and implementation—while treating every polished output as a hypothesis, not an answer.

AI has changed how I work across the product lifecycle. I use tools like Claude Code and Figma MCP to move between product thinking, design, system work, and implementation—while treating every polished output as a hypothesis, not an answer.

03

Embedded

Embedded

I work with engineers, not downstream from them. Being close to the build means technical context, product trade-offs, and quality are visible early—so we can make better decisions together, not simply hand work over.

I work with engineers, not downstream from them. Being close to the build means technical context, product trade-offs, and quality are visible early—so we can make better decisions together, not simply hand work over.

/experience

/experience

doinstruct

Senior Product Designer

Present

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

N26

Lifecycle Product Designer

2024 - 2025

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

Phiture

Growth Product Designer

2021 - 2024

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

ikoo

Web and Brand Designer

2020 - 2021

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

Salpa

Web Designer

2019 - 2020

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

/toolkit

/toolkit

01

Product framing

Turning incomplete asks into a shared understanding of the problem, audience, evidence, constraints, and success signal.

Discovery · Prioritisation · Stakeholder alignment

02

AI workflows

Using AI across research synthesis, documentation, prototyping, design-system work, and implementation—building practical workflows rather than treating AI as a feature.

Claude Code · Figma MCP · Claude Design

03

Conceptual exploration

Creating and testing alternative directions before polish creates false certainty around the first plausible solution.

Flows · Prototypes · UI

04

Engineering delivery

Working closely with engineers to make product decisions buildable, maintainable, and true to the intended experience.

Svelte · TypeScript · SCSS · Design QA

05

Data-driven design

Using customer feedback, research, product data, and support signals to inform priorities and measure whether a design is helping.

Mixpanel · CX feedback · User research

06

Design systems

Creating the tokens, components, and shared foundations that make a product coherent as it grows.

Semantic tokens · Component libraries · Multilingual UI

/past-teams

Contact

Linkedin

Dribbble

Behance

All Rights Reserved.