Contact

Contact

Linkedin

Dribbble

Behance

Based in Berlin.

Open to relocate.

Hey, I'm Sofia,

a product designer among engineers, moving fast pace without letting go of the craft.

Senior Product Designer @ doinstruct. Previously N26.

Senior Product Designer @ doinstruct. Previously N26.

7+ years experience.

7+ years experience.

/principles

/principles

01

Explore before you converge

Explore before you converge

A polished screen can look finished while solving the wrong problem. I use concepts, prototypes, research, and deliberate alternatives to test that we're solving the right one before committing.

A polished screen can look finished while solving the wrong problem. I use concepts, prototypes, research, and deliberate alternatives to test that we're solving the right one before committing.

02

AI-native

AI-native

AI changed how I work across the whole lifecycle. Claude Code and Figma MCP let me move between product thinking, design, system work, and implementation, and every polished output gets treated as a hypothesis, not an answer.

AI changed how I work across the whole lifecycle. Claude Code and Figma MCP let me move between product thinking, design, system work, and implementation, and every polished output gets treated as a hypothesis, not an answer.

03

Embedded

Embedded

I work with engineers, not downstream from them. Close to the build, technical context, trade-offs, and quality issues show up early, so decisions get made together instead of handed over.

I work with engineers, not downstream from them. Close to the build, technical context, trade-offs, and quality issues show up early, so decisions get made together instead of handed over.

/selected-work

/selected-work

More projects

doinstruct

One AI video studio, for every language

doinstruct

One AI video studio, for every language

doinstruct

The system we needed to collaborate with AI

doinstruct

The system we needed to collaborate with AI

N26

Various projects

N26

Various projects

Bitpanda

Reducing drop-off during onboarding

Bitpanda

Reducing drop-off during onboarding

Toaster

Product refresh

Toaster

Product refresh

Adobe Acrobat Reader

Improving free-wall conversion

Adobe Acrobat Reader

Improving free-wall conversion

/about-me

/about-me

I’m an Senior Product Designer who turns ambiguous product problems into useful, trustworthy software.


Embedded with engineering, I help move the product forward, staying close to user needs and business goals, from the first question through to a high-quality release.


AI helps me explore, prototype, and build faster. The real work is still product judgment: finding the right thing to build, then making it real.


Currently, embedded within the engineering team, I lead product and design at doinstruct.

I’ve worked on projects that improve onboarding, boost engagement, and support power users with their more advanced needs. I work with engineers, PMs, and CX so ideas don’t just look good but actually get built and bring their value.

I’m an Senior Product Designer who turns ambiguous product problems into useful, trustworthy software.


Embedded with engineering, I help move the product forward, staying close to user needs and business goals, from the first question through to a high-quality release.


AI helps me explore, prototype, and build faster. The real work is still product judgment: finding the right thing to build, then making it real.


Currently, embedded within the engineering team, I lead product and design at doinstruct.

/experience

/experience

doinstruct

Senior Product Designer

Present

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

N26

Lifecycle Product Designer

2024 - 2025

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

Phiture

Growth Product Designer

2021 - 2024

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

ikoo

Web and Brand Designer

2020 - 2021

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

Salpa

Web Designer

2019 - 2020

Habito Studio truly captured our vision and turned it into a stunning brand. Their team was creative, responsive, and a pleasure to work with. We’re thrilled with the results!

/toolkit

/toolkit

01

Product framing

Turning incomplete asks into a shared understanding of the problem, audience, evidence, constraints, and success signal.

02

AI workflows

Using AI across research synthesis, documentation, prototyping, design-system work, and implementation—building practical workflows rather than treating AI as a feature.

03

Conceptual exploration

Creating and testing alternative directions before polish creates false certainty around the first plausible solution.

04

Engineering delivery

Working closely with engineers to make product decisions buildable, maintainable, and true to the intended experience.

05

Data-driven design

Using customer feedback, research, product data, and support signals to inform priorities and measure whether a design is helping.

06

Design systems

Creating the tokens, components, and shared foundations that make a product coherent as it grows.

/past-teams

Contact

Linkedin

Dribbble

Behance

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